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Piedmont's Peaches
Piedmont's is a fictional produce company based in rural Georgia, USA. Founded in 1975 as a small family farm, the company set out to provide its community with fresh, affordable peaches. Over the years, it has grown into a statewide farming collective while remaining rooted in its local roots. This branding project explores Piedmont's branding & packaging suite as the company expands into regional grocery chains, balancing commercial growth with its homegrown values and commitment to quality.
Objective
Piedmont's aims to provide fresh peaches and peach-based products—including jam, juice, and dried fruit bites—that are good for consumers, responsibly produced for the environment, and thoughtfully sourced to support the communities that grow them.
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