Auburn University Recycling Campaign
Created in collaboration with Auburn University's Waste Reduction and Recycling Department, this campaign promotes sustainable waste disposal through a series of posters and matching promotional buttons installed on campus Bigbelly waste and recycling stations. Designed to engage students in everyday recycling habits, the campaign celebrates Auburn's unique identity while encouraging environmental stewardship across campus.
About
The campaign centers on the tagline, "Keep Our Village the Loveliest... And Recycle!" Featuring a collage-inspired aesthetic, the designs combine iconic Auburn landmarks with two of the university's eagle ambassadors, reinforcing the connection between the campus's natural beauty, architectural heritage, and long-standing commitment to wildlife rehabilitation. The layered, handcrafted visual style evokes the spirit of upcycling and sustainability, while the accompanying promotional buttons extend the campaign beyond the recycling stations, creating a cohesive visual identity that encourages the Auburn community to take pride in keeping campus clean.
